Shell Energy
Technology Partnerships
Partnerships mean serious business
Sometimes you have a great idea, but the other party doesn’t know they want it yet. These pieces are created so our client can reach out and forge those kinds of relationships.
Stay cool
This mailer is more than meets the eye – it’s partially printed with hydrochomic ink. In order to get the detailed message, the recipient is asked to submerge the paper or splash water on it.
This targeted mailer generates intrigue because they’re instructed to do to this mailer the same as what’s being suggested for their data centers – submerging their servers in liquid for efficient cooling is a new technology they might not know they want yet.
Targeted emails are all a part of the system too.
More broadly, social posts are promoted on places like Linkedin and other sites too.
