Shell Fuel Rewards 10 Year Anniversary
Game Conccept
Game On
By the time I arrived on the Shell team, the Fuel Rewards 10 Year Anniversary was already underway and had an established look – mostly dark blue with confetti and metallic gold accents. The client wanted a game to entice customers during this special period. The tech team tapped Cataboom to host the game portion with their existing library of games, which the dictated the direction the game elements.
With a tight time budget, I drafted up some ideas for both the game look and promotional materials – teaming up with our copywriter to fill in any gaps.
For the win
These concept examples show how a social post and e-receipt banner turned out.
