This desktop and mobile set is the light approach with subtle colors and a smooth flow from one section to the next. It’s a rethinking of the current design while making thoughtful improvements to imagery, flow, and copy.

The current design is nearly 3 years old, and getting long in the tooth. The client was eager to see changes.

This was the perfect opportunity to revisit the entire setup from the ground up. New visuals were created in an illustration style for each level, including the striking background color seen in these comps.

This work is part of a series. To get more in-depth see Bold and Bombastic, New Tokens and Badges and Fuel Rewards Email Presentation.