This desktop and mobile set is the bold approach with deep colors and a clear separation of each section. Savings is a recurring theme with these emails, so falling coins are incorporated from top to bottom.

The current template was approaching 3 years old, so it was time for a refresh. A new premium status level was also introduced with the intention of increasing customer activity and engagement.

I saw this an an opportunity to breathe new life into the layout. These designs doubled down on the new illustration style, vs the old “engineering company” style images.

This work is part of a series. To get more in-depth see Light and Airy, New Tokens and Badges and Fuel Rewards Email Presentation.