CrossFit SGV
For the everyday-man
I was approached by the ownership to create a new identity for the gym. They were in restructuring/rebuilding phase, so a new look and vibe was in order – something hand drawn/gritty, local, and for the everyday-man.
The gym’s backdrop is filled with stunning mountainous views, and my personal experience with CrossFit tuned me into the fact that kettlebells are a big part of the exercise regimen. With these in mind, I had the inspiration for the new logo.
The final output is a digitized version of a hand sketch – keeping that gritty look. The owners commissioned it to be painted on the wall, cut out of steel, placed on promotional t-shirts, and more.
