A new CrossFit gym was opening up in Azusa, CA, and the owners came to me wanting an identity go go with it. One of the owners was a fan of the Green Berets, so they wanted the name Direct Action. This informed the direction of the design as well as the choice of color.

With CrossFit relying heavily on the usage of barbells, I wanted to integrate it as an element of the logo. In an homage to the Special Forces crest, the barbells are crossed like the arrows.